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PAUL WELLSTONE FOR U.S. SENATE
Our communication and creative strategies and execution were a
decisive factor in beating the overwhelming odds facing his campaigns
in 1990 and 1996.
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Achieved our client’s goal of being elected to U.S. Senate
in 1990 despite being a political newcomer outspent by a 9-to-1
margin in 1990 and 2-to-1 in 1996.
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Smart use of paid media dollars enabled Wellstone to overcome
an early and strong negative ad campaign and later to successfully
advance his own issues and positions.
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The precise targeting and research heightened
the effectiveness of the campaign and demonstrates North Woods’
clear awareness of the distinctive audiences in Minnesota and
the messages that motivate these groups.
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Result: The biggest upset victory in American politics prior
to Governor Ventura’s election, the American Marketing Association
awarded the campaign the Grand EFFIE, which honors the effectiveness
of the entire marketing effort, strategy, media, creative, promotion/PR
and production.
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