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JESSE VENTURA FOR GOVERNOR
Our work for Governor Ventura demonstrates our ability to motivate
a large population to action, and deliver outstanding results on
a cost-effective basis.
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Achieved our client’s goal of winning the governorship
despite being outspent by our opponents in paid media by a ratio
of 16 to 1.
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Generated media interest through our breakthrough creative
work and innovative use of the Internet.
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Ability to integrate paid media with use of the Internet,
collateral materials and public relations efforts.
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Effective use of TV, radio and print ads on a statewide, targeted
basis to motivate our target audience to action.
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Created market demand for products and merchandise
with Ventura’s name and image on them, whose proceeds went
to benefit Minnesota local charities and social organizations.
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EFFIE award-winning campaign for effectiveness
in advertising and marketing.
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Result: Considered by most political observers to be the
biggest political upset of the last 50 years. Ventura carried every
demographic in the state except adults over 55 and people making
$100,000 + a year.
Links
to press articles »
Links
to press video »
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