North Woods

North Woods Produces "Insur-Animals" for Universal Health Care Foundation of Connecticut. Follow the links to UHCF's web site and Youtube! (March 26, 2008)

Healthcare4every1.org

Hillsman profiled in "The National Journal"

CONSULTANT CANDIDS: Independent Thinker

(November 2007)

Bill Hillsman is President, CEO and Chief Creative Officer

of North Woods Advertising, a national media firm

based in Minneapolis, MN. Hillsman, a copywriter by

trade, began his career at a small agency in Madison,

WI. He is regarded as one of the nation's foremost

authorities on swing voters and independent voters,

and founded the organization Independent Voters of

America. North Woods was the strategist and media

consultant... (Read More...)

NORTH WOODS POWERS NED LAMONT TO VICTORY
OVER JOE LIEBERMAN IN CT.

Political novice Ned Lamont created a political earthquake Tuesday night defeating U.S. Senator Joseph Lieberman in the Connecticut Democratic Primary. The agency responsible for propelling the campaign from obscurity to national prominence in just over three months was Minneapolis-based North Woods Advertising, the marketing communications firm known for defying the odds in national and statewide elections.

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TO GET EFFECTIVE ADVERTISING,
GET AN EFFECTIVE AGENCY.
North Woods Advertising is a national integrated marketing communications agency and political consulting firm that specializes in results-oriented, creatively effective advertising.

With our strong core of strategic and creative expertise and customized research, media planning/placement, and production alliances, we consistently provide the industry's most innovative and cost-effective marketing solutions.

TWINS TO PLAY IN NEW OUTDOOR BALLPARK
Congratulations to the Twins organization, and to the Hennepin County Board of Commissioners (especially Commissioner Mike Opat) for their vision and leadership on this issue, vision and leadership that was sorely lacking in the Legislature and from the governor's office.

After ten years of effort, the Minnesota Twins finally secured an outdoor ballpark via the Minnesota State Legislature, assuring the Twin Cities will remain a major-league city for the next three decades.

Our late, great, newsman friend Dave Moore would have been as thrilled as we are by this development. In his honor, we have posted a poetic video on the value of baseball to the community, narrated by Dave.

Jesse Ventura For Governor
Winning against all odds

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North Woods Advertising does not accept or consider unsolicited material, ideas, or suggestions of any nature whatsoever. Accordingly, you may not use our website or information from the website to submit unsolicited materials to North Woods Advertising via any means (including, without limitation, via mail, fax, e-mail or delivery). Unsolicited materials will not be considered by anyone at North Woods Advertising, and if possible they will be returned to you with no copies kept. Unsolicited materials will not be forwarded to or discussed with any third parties.

North Woods Creativity shines with four 2008 POLLIE awards! See our winning productions that our clients have posted. (March 24, 2008)

UHCF - "Poor Coverage" won Gold for TV in State Grassroots/Issue Advocacy/Public Affairs - See it now!

IAVA - "Demand Action" won Bronze for Internet Communications/Adv.-National Grassroots/Issue Advocacy/Public Affairs. See it now!

LCV - "Being Green" won Gold for TV in National Organization. See it now!

IAVA - "Veterans Day" won Silver for less than full page newspaper - Nat'l Grassroots/Issue Advocacy/Public Affairs/ See it now!

New Hires and Promotions

(5/1/08) Vaughn Juares has joined the North Woods team as Creative Director. Vaughn’s talents & experience in advertising, internet marketing, and video production is a strong fit with our team and our client’s needs. Vaughn will oversee creative strategy and production on commercial business as well as develop new business opportunities in new markets. Bill Hillsman, President and Chief Creative Officer, will continue to lead strategic and creative direction on North Woods’ political and public affairs business. Contact Vaughn at: vjuares@northwoodsadvertising.com.

(5/1/08) North Woods announces the promotion of Robert Mews to Account Executive effective May 1, 2008. Contact Robert at: rmews@northwoodsadvertsiing.com

“Hillsman’s Political Ads Are As Creative As Anything From Madison Ave,” says Campaigns & Elections Magazine

According to the August 8, 2007 edition of Campaigns & Elections Magazine, Bill Hillsman, President and Chief Creative Officer of North Woods Advertising, moved the creative campaign revolution forward when he broke out of the standard formula for political advertising with some unforgettable spots.

In the article, Timothy P. Carney noted examples of Paul Wellstone’s “Fast Paced Paul” TV ad as “grabbing headlines -- and votes.” Carney also acknowledged former Minnesota Governor Jesse Ventura’s and U.S. Senate candidate Ned Lamont’s successes in appealing to younger voters. Carney’s article explains how North Woods Advertising excels at pulling off upset and challenger races as well as advancing the state-of-the-art in breakthrough political campaign ads. Read the full Campaigns & Elections article here.

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CAMPAIGN • July 27, 2006

Lamont’s TV ads widely praised, Lieberman’s so-so : The Air War

In his bid to dethrone Sen. Joe Lieberman (Conn.), fellow Democrat Ned Lamont has created a quirky ad with the potential to create a high level of buzz with advertisements while Lieberman’s more traditional spot appears to have fallen flat, according to a poll conducted for The Hill by Wilson Research Strategies.

Lamont’s ad, “Changing Minds,” features people replacing Lieberman yard signs and bumper stickers with Lamont campaign materials. In a calm voiceover, a female narrator tells viewers that it is “time for a change” because of Lieberman’s support for the Iraq war, his unwillingness to challenge President Bush and his support for subsidies for oil companies.

By comparison, Lieberman’s ad is dripping with sarcasm. It starts with a Lamont bumper sticker that reads “No More Joe” followed by a male narrator asking, “What else does Ned Lamont have to say?”

The narrator praises Lieberman’s career as a civil-rights activist, attorney general and environment-friendly senator and concludes with a bumper-sticker slogan of his own: “Experience. Principles. Results. Not a bad bumper sticker.”

But in Wilson’s survey, 60 percent of the politicos polled said Lamont’s ad was more effective; only 28 percent favored Lieberman’s ad. The respondents also said that the Aug. 8 primary election is too close to call: 27 percent said they think Lamont will win, 38 percent said they think Lieberman will hang on and 36 percent said they do not know.

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